Case Study · Home-Service Lead Generation

How Connecticut Turf Pros Booked $99K in One Month

Dex Tidwell owns Connecticut Turf Pros. He's great at the work — the leads were slipping through the cracks. Here's exactly what we ran, what it produced in 30 days, and what it means for contractors in Las Vegas.

In short: In their last 30 days, Connecticut Turf Pros turned 48 leads into 22 consultations and 12 closed jobs at an average of $8,247 per job — $98,964 in closed work in a single month. The same system runs for Las Vegas contractors for a flat $750/month.

48leads
22consultations
12jobs closed
$98,964closed in 30 days

The problem: leads were coming in and slipping away

Like most owner-operators, Dex's whole day is on the job — measuring yards, running crews, talking to customers in person. That's exactly when the phone rings, and that's exactly when leads go cold. A homeowner calls during an install and hits voicemail. A quote request comes in at 7pm with no one to answer it. A warm lead from last week never gets a second touch. The interest was there. The follow-through wasn't.

It wasn't a lead problem. It was everything around the leads — the answering, the speed, the follow-up — that was leaking jobs.

What we ran for Connecticut Turf Pros

We built and ran the full system so nothing fell through:

Ads that generate leads

Targeted campaigns that put Connecticut Turf Pros in front of homeowners actively looking — the top of the 48-lead month.

AI receptionist on every call

An AI phone receptionist answered every call in a natural voice, qualified the homeowner, and booked the consultation — even after hours.

Missed-call text-back

Any call that slipped through got a text back in about 60 seconds, so a missed ring didn't become a lost job.

Follow-up & reviews

Automated email and SMS follow-up kept warm leads moving toward a consultation, and review requests went out after the work.

The result: $98,964 in closed work in 30 days

With the system catching every lead and pushing each one forward, the month told a clean story:

  • 48 leads generated
  • 22 consultations booked from those leads
  • 12 jobs closed at an average of $8,247 per job
  • $98,964 in closed work — in one month

Same owner, same crews, same quality work. The difference was a system that answered every call, texted back every miss, and followed up on every lead — so the jobs that were already within reach actually got booked.

What this means for Las Vegas contractors

Connecticut Turf Pros is a turf installer, but nothing about this is turf-specific. If you're an HVAC, roofing, plumbing, electrical, pool, or hardscape contractor in the Las Vegas Valley, you almost certainly have the same leak: leads come in while you're on the job, and the ones you don't answer fast go to the next company on the list. The fix isn't more leads — it's a system that catches and converts the ones you already get.

That's the exact system we run for Las Vegas contractors: ads, an AI receptionist that answers every call, missed-call text-back, follow-up, and automated reviews — done for you for a flat $750/month, with your ad spend going straight to the platforms.

Frequently asked questions

What results did Connecticut Turf Pros get?

In their last 30 days: 48 leads, 22 consultations, and 12 closed jobs at an average of $8,247 per job — $98,964 in closed work in a single month.

Can a Las Vegas contractor get the same system?

Yes. The same system — ads, an AI receptionist that answers every call, missed-call text-back, follow-up, and automated reviews — runs for Las Vegas contractors for a flat $750/month, with ad spend paid separately to the platforms.

How fast can you launch me?

Most contractors are fully launched within 7 days of their onboarding call.

What does it cost?

A flat $750/month for the entire system. Your ad budget is separate and goes straight to Google and Meta (typically $1,000–$2,500/month). No setup fees, no contracts. See the pricing page.

Want a month like that for your business?

Book a free 15-minute strategy call. We'll map out exactly how we'd run this system for your Las Vegas business — no pitch-fest, no pressure.

Book your free strategy call
No contracts • Launch in 7 days • Or call us: (725) 425-7225