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The Anti-Agency

Every Marketing Agency You've Hired
Was Built To Get Paid Whether You Win Or Not.

6-month contracts you didn't agree to. Ad accounts they own, not you. "ROAS" numbers that don't match the money in your bank account. Leads your sales team can't even reach. We built Inspired Efforts to be the exact opposite. $500/month + 10% of the sales we actually bring in. Month-to-month. You own everything. Cancel in a text.

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Book Your Anti-Agency Audit ➔ 4 new client installs per month. No high-pressure call. No recorded "verbal authorization."
If You've Been Burned Before, You're Not Paranoid

Digital Marketing Agencies Are One Of The Most-Complained-About
Service Industries In America.

Business owners report losing $6,000 to $30,000 on a single bad agency. Some go out of business entirely. The reason is structural — and once you see it, you can't unsee it:

  • The Contract Trap.
    You thought you signed month-to-month. They have a recorded phone call saying you approved 12 months. Try to cancel and a "collections department" sends you a letter for the remainder.
  • The Asset Hostage.
    Your ad account is in their Business Manager. Your domain is on their hosting. Your Google Business Profile is under their email. You "quit" and walk away with nothing — years of pixel data, audiences, and reviews, gone.
  • The ROAS Illusion.
    Dashboard says $100,000 in "attributed revenue." Your Shopify or Stripe says $60,000. Every ad platform claims the same conversions using last-click, and no one reconciles to actual deposits. You're making budget decisions on fiction.
  • The Junk Lead Machine.
    Facebook lead forms with auto-fill turn your pipeline into bots and bad phone numbers. You're paying per "lead," your sales team is chasing ghosts, and the agency keeps optimizing toward volume because that's what the contract measures.
  • The Senior-To-Junior Bait-And-Switch.
    You got closed by a slick senior partner. The second the ink is dry, your account gets dropped on a backlogged media buyer who takes four days to answer an email and couldn't find your vertical on a map.
  • The "#1 On Google" Snake Oil.
    Nobody controls Google's algorithm. Any agency that "guarantees" first-page rankings, a "priority submit," or some secret SEO backdoor is selling you nothing and charging real money for it.

We're not going to tell you we're a "different kind of agency." Every agency says that. We're going to show you exactly how we're structured, and you can decide.

The Inspired Efforts Code

8 Commitments We Will Put
In Writing. Every Contract. Every Client.

These aren't marketing slogans. They are contract clauses. If we break one, you leave — with everything — and you owe us nothing for the remaining term.

Rule 01

Month-To-Month. Period.

No 6-month contracts. No 12-month "annual commitments." No auto-renewal clauses buried in a PDF. Cancel any month with written notice — a text message counts. The only reason an agency locks you in is because they're afraid you'll leave. We're not.

Rule 02

You Own Every Account. In Your Name.

Meta Business Manager, Google Ads, GA4, domain, hosting, GoHighLevel sub-account, creative files, landing pages, audience lists — all sit on your credentials, your credit card, your legal entity. We're added as a user. The day you fire us, you change one password and you still own a fully operational system.

Rule 03

We Get Paid When You Get Paid.

$500/month base to cover the lights, plus 10% of the sales we actually bring you. Not "attributed" sales. Not "influenced revenue." Real money that hit your bank account from leads we generated. If we don't produce, we don't eat. This is the opposite of a retainer economy.

Rule 04

We Report MER, Not Platform ROAS.

Facebook says $10K in sales. Google says $8K. Your bank says $9K. Platform-reported ROAS is structurally inflated — every channel claims the same order. We report Marketing Efficiency Ratio: total revenue divided by total ad spend, reconciled against your actual CRM or Stripe deposits. The number you see is the number that's real.

Rule 05

Qualified Leads Only. No Prefill Garbage.

Every lead form we build uses manual-entry fields and qualifying questions — not Facebook's auto-fill that dumps bots and misclicks into your pipeline. We measure booked appointments and show-ups, not form submissions. If a "lead" doesn't pick up the phone, it doesn't count.

Rule 06

AJ Runs Your Account. Not A Junior.

No bait-and-switch. The person who closed you is the person who builds and runs your campaigns. This is a deliberately small operation — 4 new installs per month, cap. You get a founder-level media buyer on every account, every day.

Rule 07

No Guaranteed Rankings. No Magic SEO.

We do not sell SEO, "priority submits," guaranteed Google positions, or any product that requires us to lie about what Google is. We run paid acquisition, automation, and conversion infrastructure — tools where the inputs and outputs are measurable. If a vendor guarantees rankings, they are committing fraud. We will help you spot them.

Rule 08

Defined KPIs With Real Exit Triggers.

Your agreement spells out the exact metric that defines success — booked qualified calls, closed deals, cost per acquisition, whatever's right for your offer — and the threshold we have to hit. Miss it two months in a row? Your base fee is refunded and we part ways. No lawyers. No "collections." Just a handshake and a full asset transfer.

No Discovery Call Pricing Games

Here's Exactly What It Costs.
On The Homepage. Before You Talk To Us.

Most agencies refuse to quote pricing until they have you on a high-pressure "strategy call." That's because their entire economic model requires anchoring you to a retainer before you can comparison-shop. We don't operate like that.

Flat Rate. Skin In The Game.
$500/mo + 10%

$500/month base. 10% commission on sales we directly generate.
Month-to-month. Cancel in a text. You own every asset, forever.

The $500 Base

Covers ad-platform access, media-buying time, automation upkeep, reporting, and weekly strategy. It's not a profit center — it's what keeps the engine running while we earn the back end.

The 10% Back End

Calculated on the actual revenue we bring you, tracked via your CRM and payment processor. We don't get paid on attribution fantasies. We get paid when your card processor does.

If you'd rather have a $5,000/month retainer with zero skin in the game from your agency, we are not the right fit. And you should question why any agency would ever offer you that structure.

What You're Actually Buying

A Fully-Owned Client Acquisition Engine.
Installed In 48 Hours. Yours Forever.

You are not hiring us to "run your marketing." You are hiring us to build a system in your name, with your credentials, on your accounts, that keeps working for you whether we're in the picture or not. Here's what gets installed inside the first 48 hours:

01. The Funnel

Custom-built landing page with manual-entry qualifying forms. No templates. No WordPress bloat. No auto-fill junk-lead pipelines. Built on your domain, editable by you, transferable to any host.

02. The CRM

A GoHighLevel sub-account provisioned under your entity. Every lead, text, email, call, and booked appointment in one dashboard. If you leave, we export the full database and snapshot the workflows — no hostage play.

03. The Follow-Up

AI-driven SMS and email sequences that hit a new lead within 60 seconds. Every message is yours to edit. Every automation is documented in plain English so you know exactly what's firing and why.

04. The Tracking

Pixels, conversion APIs, UTM structure, GA4, and MER dashboard — wired into your CRM and payment processor. You see what actually drove revenue. Not what a platform wants to claim credit for.

Who This Works For

We run two positioning tracks because the same infrastructure works for two different buyers. Both tracks follow the same rules, the same pricing, and the same asset-ownership commitments.

Local Service Businesses

You sell appointments. We generate qualified, show-ready calls.

  • HVAC, plumbing, roofing, electrical
  • Legal practices (personal injury, family, estate)
  • Medical, dental, aesthetic, and wellness clinics
  • Gyms, fitness studios, coaching facilities

High-Ticket Experts

You sell a $3K+ offer. We fill your calendar with buyers, not tire-kickers.

  • Coaches and consultants with a proven offer
  • Service-based founders and advisors
  • E-commerce brands scaling past $50K/mo
  • Info-product and course creators
Receipts

The Work Speaks Louder Than The Pitch

Matt Plumer

"Over the past 12 months, Inspired Efforts has been a huge part of my growth as an entrepreneur. His leadership, expertise, and guidance in branding, funnels, copy, and content have helped me make major progress in building my company. He doesn’t just know marketing — he knows how to help business owners avoid mistakes and move forward with confidence. I’m incredibly grateful for his support and would highly recommend him."

Matt Plumer

Financial Coach

The Filter

Our pricing and structure self-select the right buyer. But to save everyone's time:

We Will Turn You Away If…

  • You want a 6-month locked retainer with no performance component.
  • You want us to hold your ad account, domain, or GMB "for simplicity."
  • You want guaranteed Google rankings or some SEO magic trick.
  • You want to debate button colors for two weeks instead of closing deals.
  • You'd rather fire us in month one than give the system 60 days to compound.

We Will Partner With You If…

  • You'd rather pay for results than pay for "activity."
  • You're willing to own your accounts, your data, and your system.
  • You respect transparent numbers — even when they're lower than the dashboard claims.
  • You know your offer converts and you just need qualified humans in front of it.
  • You treat marketing as infrastructure, not a lottery ticket.
Book The Audit

Your Anti-Agency Audit.
30 Minutes. No Pitch Deck.

We’ll look at your current stack, your current ad spend, and whether we can actually move the needle for you — and if we can’t, we’ll tell you. No high-pressure close. No recorded “verbal authorization.” Just a straight conversation about whether this structure fits your business.